I'm an award winning 360º Art/Creative Director with both agency and in-house experience. Over two decades of developing memorable, compelling campaigns, branding and collateral. I believe the best design always keeps the user experience top of mind, no matter what the medium. My approach is to craft visual stories that create a connection to the audience, while letting the brands' essential character shine through.
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Objective: Introduce a new product to financial advisors, an annuity that provides predictable, guaranteed income for life. Direct and email campaign.
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Role: Developed concepts with copywriter, photo-sourcing, design and retouching.
Promo concept: Driverless car takes advisors from hotel to event, circles when unoccupied.
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