The challenge: Prudential needed to create a system that would consistently implement their brand to a wide range of collateral. 

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Role: Conducted audit of existing materials to determine the hierarchy and review which materials had the best performance. A team of five designers would need to develop and update over 200 pieces per year. Partnered with leadership to continually evolve how we communicated our brand positioning, personality, and value proposition. Designed, created of templates, and library of assets. Sourced stock photography and produced photo-shoots. Reduced turn-around time by an average of 35%.