I'm an award winning 360º Art/Creative Director with both agency and in-house experience. Over two decades of developing memorable, compelling campaigns, branding and collateral. I believe the best design always keeps the user experience top of mind, no matter what the medium. My approach is to craft visual stories that create a connection to the audience, while letting the brands' essential character shine through.
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Objective: Introduce a new annuity product which provides protection and growth. Many financial products sacrifice one for the other.
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Role: Senior Art Director — Worked closely with writer to develop a campaign that felt safe, providing an in-road to a complex product. Campaign included social posts, website landing page, emails, direct, collateral and OOH.
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