I'm an award winning 360º Art/Creative Director with both agency and in-house experience. Over two decades of developing memorable, compelling campaigns, branding and collateral. I believe the best design always keeps the user experience top of mind, no matter what the medium. My approach is to craft visual stories that create a connection to the audience, while letting the brands' essential character shine through.
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Objective: Rates are constantly changing. Prudential needed to respond quickly and capture attention.
Role: Develop a library of headers which could be quickly applied to email, social, or website. Response time was reduced from days to hours. Found photos that stood out from the usual financial look, wrote headlines, designed layouts and templates.
