I'm an award winning 360º Art/Creative Director with both agency and in-house experience. Over two decades of developing memorable, compelling campaigns, branding and collateral. I believe the best design always keeps the user experience top of mind, no matter what the medium. My approach is to craft visual stories that create a connection to the audience, while letting the brands' essential character shine through.
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Prudential Summit Club
Objective: For years, this sales competition was promoted by a series of postcards. I brought this campaign to life with a video email and promotional items.
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Role: Develop concepts with copy-writer, wrote one of three scripts, created storyboards, sourced stock-footage, cast V.O., selected music, edited in Premiere Pro.
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CD of classic surf music with messages from execs.
A beach towel for qualifiers.
One of the three story-boards presented. This concept “starring” Jeff Spicoli.
